The lego movie promotion was large in the run up to the films, there was tv adverts, billboards, posters and promotion on the web such as youtube ads.
The films website is where the main promotion is at
videos
gallery
characters
games
downloads
tickets
partners
sweepstakes
products
soundtrack
sigfig creator- augmented reality
put yourself in the movie-augmented reality
video game
apps on phones and tablets
partnership with mcdonalds
IMPACT OF WEB 2.0
without web 2.0 the major part of the films promotion wouldn't have been possible, web 2.0 has enabled interactive and creativity on the web (things can be created on the website), also the films promotion woudn have bee as big as it was without online advertising.
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