Most viewed videos on youtube are mainly music videos from mainstream artists, this shows that there is a high demand for this type of generic music. -Proving the long tail theory that mainstream music receives more buyers/viewers etc than niche music.
- Bottleneck in distribution distorts the market
- wallmart- 25,000 tracks
- rhapsody- 1.5 million (online)
- itunes- 2 million (online)
- only 40% of music produced is available in offline music stores
- mainstream music declines faster in comparison to niche because they have further to fall
- arctic monkeys declines fast in comparison to ghospel album
- most popular artists are often older e.g. U2, stones, elton john- classics?
http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/
RESULTS-
THE LONG TAIL EXAMPLE
IMAGINE DRAGONS- RADIOACTIVE 150,000,000 VIEWS ON YOUTUBE AT 3 MONTH OLD
AWOLNATION- SAIL 22,000,000 YOUTUBE VIEWS AT 2 YEARS OLD
SIMILAR SOUND, SIMILAR GENRE JUST IMAGINE DRAGONS PROMOTED MORE AND MORE MAINSTREAM SO HIGHER VIEWS, HIGHER SALES COMPARED TO NICHE ARTIST.
BEYONCE DRUNK IN LOVE 105,000,000 VIEWS ON YOUTUBE WITHIN 3 MONTHS OF IT BEING RELEASED.
SOLANGE, (BEYONCE'S SISTER) LOVERS IN THE PARKING LOT 2,100,000 VIEWS ON YOUTUBE IN 5 MONTHS
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