THE LEGO MOVIE

The lego movie promotion was large in the run up to the films, there was tv adverts, billboards, posters and promotion on the web such as youtube ads. 

The films website is where the main promotion is at

videos

gallery

characters

games

downloads

tickets

partners

sweepstakes

products

soundtrack

sigfig creator- augmented reality

put yourself in the movie-augmented reality

video game

apps on phones and tablets

partnership with mcdonalds

IMPACT OF WEB 2.0

without web 2.0 the major part of the films promotion wouldn't have been possible, web 2.0 has enabled interactive and creativity on the web (things can be created on the website), also the films promotion woudn have bee as big as it was without online advertising.

THE LONG TAIL

Most viewed videos on youtube are mainly music videos from mainstream artists, this shows that there is a high demand for this type of generic music. -Proving the long tail theory that mainstream music receives more buyers/viewers etc than niche music. 

• Bottleneck in distribution distorts the market
• wallmart- 25,000 tracks
• rhapsody- 1.5 million (online)
• itunes- 2 million (online)
• only 40%  of music produced is available in offline music stores
• mainstream music declines faster in comparison to  niche because they have further to fall
• arctic monkeys declines fast in comparison to ghospel album
• most popular artists are often older e.g. U2, stones, elton john- classics?

http://musicmachinery.com/2013/11/23/revisiting-the-long-tail/

https://www.surveymonkey.com/s/L66DHQW

RESULTS-

THE LONG TAIL EXAMPLE

IMAGINE DRAGONS- RADIOACTIVE 150,000,000 VIEWS ON YOUTUBE AT 3 MONTH OLD

AWOLNATION- SAIL 22,000,000 YOUTUBE VIEWS AT 2 YEARS OLD

SIMILAR SOUND, SIMILAR GENRE JUST IMAGINE DRAGONS PROMOTED MORE AND MORE MAINSTREAM SO HIGHER VIEWS, HIGHER SALES COMPARED TO NICHE ARTIST.

BEYONCE DRUNK IN LOVE 105,000,000 VIEWS ON YOUTUBE WITHIN 3 MONTHS OF IT BEING RELEASED.

SOLANGE, (BEYONCE'S SISTER) LOVERS IN THE PARKING LOT 2,100,000 VIEWS ON YOUTUBE IN 5 MONTHS